Overcoming the Biggest Threats to Market Research
Bad Data & Bad Actors
Quantitative data is a powerful component of strategic decision-making, but unwise choices in survey programming and sampling can drastically impact results. However, many organizations don't realize how often results contain inaccurate or misleading data. Download this ebook for a comprehensive guide to overcoming the biggest threats to market research.
You'll discover:
- Why bad data is so prolific
- How to design surveys to minimize bad data
- Conventional and modern approaches to data cleaning
What Are Bad Actors?
Survey Farms
Fraudulent, coordinated teams rapidly complete surveys to earn rewards.
Bot Farms
Consistently refined to fill in most types of survey exercises to appear as genuine humans.
Incentive Seekers
Individuals with malicious intent clicking through surveys rapidly to gain rewards.
